#4: Cultivate agency partners compared to competitors

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Despite a limited budget, small clients can help you israel b2b leads schedule different work hours, reduce work stress, and increase creative freedom. For an agency team used to the high pressure of working at a Fortune 500 company, their project was a palpable balm. Furthermore, with so many clients spanning different industries and types of activities, the loss of any one client will not bring down the entire business.

For Donna, while it's tempting, focusing solely on big accounts can hurt the agency's long-term viability. Revenue diversification brings stability; overreliance on high-budget clients is a recipe for disaster.

In addition to diversifying their clientele, Donna urges agencies to diversify their peer circles. She advises not to view all other institutions as pure competitors, but to look for potential partners working in complementary areas. True symbiotic expansion is possible through embassy projects, invitations to collaborate on joint proposals and mutual referrals.

Since copywriting and content development are just a part of Donna’s services, she’s happy to refer clients to other experts in the industry. Even large customer contracts with multiple requirements are assigned to trusted agency partners, who then subcontract among themselves.

Playmakers like Donna can then focus on their core strengths. In turn, Donna’s contacts refer potential clients who need copywriting directly to her. This exchange resulted in new clients for both agencies. Donna even uses tools like MarketerHire to source new business and networking opportunities.