And suddenly, it clicks with my profession too:
While it seems that a constant around the world's governments is that the official information that is shared falls short, that does not give us the right to share our thoughts or recommendations through our brands.
Epidemiology issues should be left to the experts. However, that doesn't philippines whatsapp resource mean your brand shouldn't have a position in the time of coronavirus, and that position should be simple.
It may seem like marketing is once again falling back into this superficial, self-serving, non-transparent profession, but the practical reality is that now more than ever, consumers need product availability, brand utility, and simplicity in how you can help them.
And when I say simplicity, I mean they need:
the product/service/content that they consider useful or essential to deal with the quarantine or the situation they find themselves in at that moment. Nothing more.