Yes. And no. It is important to set priorities and choose one or more target actions:
Increased traffic and time on site.
Fill out an application or order a call back.
Number of registrations.
Performing a specific action.
Increased conversion by 5%.
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"How to Calculate Conversion: 3 Proven Options"
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When you have such a list of target turn leads into sales with overseas chinese in worldwide data tasks, you clearly distribute your budget, track specific indicators. Control will be more systematic, it will be easier to work with managers. Moreover, you can measure the cost of the target action for each of the channels. This way, you will have a clear picture of what brings more benefit and advantage.
And here we smoothly move on to the next myth...
Myth 6. “A small company doesn’t need analytics.”
Or let's rephrase: "I know what my clients need."
A clear misconception. How can you know this if you are here and the client is there. You are not your target audience, you are the business owner. And your job is to solve clients' problems.
Do you know how to attract new clients? Will you be able to retain warm clients? And what about those who decide to leave – will you be able to bring them back? And do you know the order amount of each client?
Modern internet marketing is, first of all, analytics. Even if you have half an employee and a home office.
Analytics in Internet Marketing
To check demand, it is not enough to simply look at the statistics in Wordstat. Only conducting a comprehensive market research with an analysis of competitors and customers will allow you to collect accurate information about what is most popular among buyers
You need your own statistics, research and analysis. Conduct surveys, work with reviews, test. Modern marketing involves a full range of work with clients: from attraction to retention. And to increase loyalty, do not get tired of asking what your customers need, what they like, and what they would improve.
Even setting up traffic counters will help you save money. When you know where your target customers come from (website, social networks, search), it will be easier for you to decide where to invest your already small budget.
Myth 7. Instant results right after the start
It doesn't happen that way. There is a strategy, the payback of which is calculated taking into account many factors: website development, time of preparation of materials, their placement, work of algorithms, time for indexing, etc.
Time to get promotion results
Yes, clients can often worry about the fact that there are no results, and the money has already been paid. But you will have to be patient. A competent promotion strategy is designed for at least 6 months. Then you should wait for the first results. And after a year, the investment, as a rule, pays off.
These are the main myths of marketing, which many, unfortunately, still believe, but still continue to waste their budget. Avoid these misconceptions, and invest your funds only in proven promotion channels.
Read more: 10 Hidden Reasons Why Your Managers Aren't Selling .