Evaluation of the Main Marketing Actions

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Evaluating each of the variables to determine their level of efficiency is essential for examining the company's customer portfolio. This portfolio is what keeps it running.

Phase 3: Data Comparison
Once the data has been collected and studied, it can be compared with the information that the company has on its marketing. There is always an exchange of opinions before giving a diagnosis.

Phase 4: Final Report
This report should be based on the various areas of work that had been uganda whatsapp resource specified when the auditor began the work.

Phase 5: Presentation
The audit is presented to the company executives to implement everything proposed in the report. This constitutes the action plan.

Phase 6: Follow-up
Positive audit results will never be achieved if everything proposed is not followed up on, even when the proposed actions have already begun to take place.

It is important to note that Digital Marketing is one of the areas with the greatest development today. It is essential to carry out an audit of the different online strategies of companies to optimize resources and achieve the desired ROI .

Types of Audit
There are three different ways to carry out an audit; therefore, there are three main types:

By level of complexity: the partial audit is characterized by being limited to a specific objective but is committed to being exhaustive with that objective of the company. And the complete audit is a broad examination, both internal and external.
Horizontal and vertical audits: the first type is responsible for evaluating the elements of the entire marketing world. The second type rather separates these functional elements to examine them.
By level of activity: they can be carried out at various levels of the company, such as system or corporate audits; and at low levels, such as the distribution sector.