Unlike other media that may only be good at one of them, LINE’s official account has three-in-one capabilities at the same time. Taking insight into user behavior as an example, the LINE official account uses UID (the identification code in the official account). If friends have seenclickedchattedconnected with various interactions on the official account, the brand can target them. Tag individual friends. In addition, the LINE official account is built on a native CMS platform and can open various API connections, so it can integrate external data and provide personalized contentservices. In particular, the API’s open connection feature allows various technical applications and data to be connected (including oil prices, weather, Taiwanese dictionaries, etc.
Brands do not need to develop additional apps and can directly use LINE official accounts to create diverse marketing applications. Scenes and interactive situations. Practical case: Yaying Noodle algeria mobile phone number list Restaurant The official account of Yaying Noodle House uses multi-page messages to create a psychological game of "Eating Noodles and Characteristics". , preferred taste, and noodle eating patterns. Finally, the results of the psychological test will display the paired meals and analyze the test. The user’s personality further drives friends to order food online. Yaying Noodle House uses interactive games to arouse appetite, and provides different ordering modules for targeted audiences.
Thereby creating differentiated marketing interactions with other noodle restaurants, driving a 30% ordering growth rate. Practical case: Let’s run In addition to providing notifications of various sports events and social interaction for joining exclusive running groups, the official account of the Running Bar also connects to other smart watchbracelet APPs through the API. Friends can directly see their advanced physical fitness in the official account of the Running Bar. Data, running paths and other diversified data. Through the cross-system integration of data, sports drink brands can even know the time and place of their friends’ exercise, and directly promote.