Twitter Trends 2022 analyzed billions of tweets from 2019 to 2021 to track upcoming market trends.
trends of these years were detected that will most likely be at the center of 2022.
Here's what they are:
“The Great Restoration” : Many users on Twitter are tired of worrying about protecting the environment without the support of brands. In fact, the social network has recorded a 158% increase in chad business email list mentions of the term greenwashing . What they ask of brands, therefore, is to act more and talk less, contributing to the spread of cultures such as slow food and slow fashion .
“Fan-Built Worlds” : Brand fans no longer limit themselves to following the assets of the business, but want to create their own. Their own communities, for example, where they can freely identify. For this reason, the support of brands in community activities will (and must) be increasing.
“Finance Goes Social” : Finance-related tweets are up 78%, with 242% growth on topics like blockchain, stablecoins, and NFTs. And more and more people, both professionals and non-professionals, are sharing their knowledge of finance in a fun and accessible way for everyone.
Never seen such an excellent trio of trends that gives us hope for the next evolutions of the digital market
What was the result? Three key
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