Beyond advertising: How creativity defines the user experience with brands

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Advertising has evolved dramatically in recent years and the brands that manage to stand out are those that connect with their audiences in an authentic and memorable way. It is no longer just about selling products; today, it is crucial to create meaningful experiences that impact consumers. In this context, creativity has become the fundamental pillar to define the user experience with brands, transforming simple campaigns into viral phenomena. In this article, we will explore some keys to creating creative brand experiences, driven by influencer marketing strategies.


Key points on defining creativity in brand experiences
In its early days, marketing was a functional necessity, but today, more than ever, the success of a brand experience is based on creativity to connect with consumers' emotions.
To measure brand experiences, you need to combine quantitative and qualitative metrics to get a complete picture of how customers perceive and interact with your brand.
Discover some examples of creative and viral brand experiences that have captured the public's attention and have become benchmarks in the world of marketing.
Marketing evolution: from functional to emotional
When talking about the evolution of marketing, we could go back to the time of ancient civilizations, when Roman merchants, for example, already used posters to advertise their products on the streets, being a functional strategy with a single purpose: the sale of products.

Years later, in the 20th century, the arrival of radio and television allowed t administration directors email database hem to reach mass audiences, causing brands to start investing large amounts of money in advertising campaigns. However, it was during this period that advertisements began to have added value, generating brand experiences beyond a simple advertisement.

Indeed, McDonald's 1970 marketing campaign "You Deserve a Break Today" marked a milestone in the history of advertising by generating an emotional connection, as it was not just about selling its hamburgers, but also about conveying the concept of deserving a family break enjoying a McDonald's menu.


In the digital age, the battle to create creative brand experiences that resonate with consumers has been a never-ending race. The introduction of Google and then the various social media platforms have radically changed the way consumers interact with brands and make purchasing decisions.

This new landscape has forced brands to be more innovative and strategic in their approach, using creativity to stand out in a highly competitive market. Social media, in particular, has democratized communication, allowing any brand, regardless of size, to create viral campaigns and immersive experiences that reach millions of people in a matter of hours. Through engaging visual content, authentic storytelling, and collaboration with influencers, brands have the opportunity to make a significant impact and build lasting relationships with their consumers.

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