Select placement
By default, Ads Manager selects Advantage+ placements for all ad groups. In most christmas island business email list cases, you'll probably get the best results using this automatic option. Because this setting enables all eligible placements, it allows Meta to serve your ads as efficiently as possible.
However, for some reasons, you may consider disabling this setting and choosing "Manual placements." If you tend to get low-quality leads from certain placements or networks, I recommend manually selecting your placements. For example, you could choose to exclude Instagram or Audience Network entirely and spend your ad budget solely on Facebook.
At the ad level, scroll down to the Destination panel and click the Create Form button. By default, Ads Manager selects More Quantity as the form type. This option is the easiest and fastest way for mobile users to fill out, which will lead to more leads overall. But simple isn’t always the way to go, especially if you’re worried about wrong submissions or lead quality.
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Unless you have a proven way to effectively (and preferably automatically) screen leads, you may want to consider using the "Higher Intent" option. This setting requires prospects to confirm their information before submitting the lead form.