How much can I earn as an influencer?

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Influencers invest a lot of time and effort into content creation. From concept development to execution, a single post can require many hours of work. They have a certain freedom to determine the hourly rate, similar to that of freelancers. Therefore, marketers must take into account both creative and strategic aspects when planning the campaign, which works best through open exchange. Transparency and appreciation are two key words that should not be forgotten.

The so-called talent fee covers all costs related to content creation. This fee covers campaign-related costs and an hourly rate. For example, if an influencer spends four hours editing images in Photoshop, he or she can charge a certain hourly rate, such as 30 euros. The same goes for hiring a team for video or photo production. Every hour and every resource invested in content production can be charged. Of course, the hourly rate depends on several factors:

Engagement Rate
Engagement rate is an important marketing metric that shows how quickly and intensely your audience responds to your content. Influencers whose posts receive an active response tell brands that they have a strong influence on their audience. Measured interactions include likes, shares, and comments according to the Kolsquare method. Analytics tools can help measure these metrics to determine engagement rate: Instagram Engagement Rate : Definition, Calculation, and Tips.

Social/organic reach and impressions
Reach refers to the number of users who have seen the content and also represents the potential number of people a post can reach.

Finally, the target audience is also decisive for the price of influencer collaborations. A precise targeting often leads to a higher price per post. For example, a lifestyle influencer with 60,000 followers can charge the same price as a parenting influencer with 10,000 followers, as the latter has a more specific target group. The more precise the segmentation, the higher the cost per post. This underlines that influencer prices can depend on factors such as the industry, the reputation of the KOL and their negotiating position.

How much does an Instagram post cost and what are the rates for TikTok influencers?
CPMs for influencer marketing can vary depending on the platform and type of content. As a result, pricing on Instagram and TikTok is often based on several metrics, such as the number of followers, average views or likes per video, and engagement rate.

While platforms give the impression that hiring influencers is quick and easy, canadian ceo email database it’s important to remember that this is a marketplace and prices can go up when demand outstrips supply . This explains why well-known influencers often deviate from these guidelines and charge fixed prices.

Influencers see themselves as brands and, just like Apple, Mercedes or Tiffany, they are paid accordingly not only for a professional and high-quality result, but also for the value of their testimonials.

One example is Steffi aka @diy.mamis who shares her DIY content on TikTok, Instagram and YouTube with a total of 247.5K followers. Her engagement rate on Instagram is 4.23%, so the cost of contributing is as follows:

Cost of an Instagram post: €114 > €157.
Cost of a story on Instagram: €57 > €78
Cost of a reel on Instagram: 9.08K euros > 12.5K euros
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