Where to start working on SEO promotion?

[shammis606]

We have already talked about the principles of search engines . This time we would like to explain what is needed for successful SEO promotion.

First steps
So, you have decided to promote your website on the Internet. Now you should decide on an action plan:

by what queries and regions will we promote the resource;
what work needs to be done on the site for this.
Semantic core
To understand what queries to work with, you need to create a organize your finances with mint semantic core. A semantic core is a list of words and phrases on the topic of your site that users request through a search engine.

Users enter dozens, and sometimes hundreds, of different variations of queries when searching for the same service. For example, you build houses from timber. Among the queries there are not only "timber houses", but also "log houses", "buy a timber house", "construction of a timber house" and others.

In order to collect several thousand requests for your site, special services and programs are used. They collect data into a single document, which is then used for promotion.


Strategy
Once the semantic core is collected, you can think through the SEO promotion strategy. To do this, the core is divided into similar groups of queries and specific indicators are analyzed.

It is important to consider the frequency of the query . It shows how often a specific query is entered in the region in which we are promoting. Accordingly, we understand whether this query is interesting for SEO promotion. But you should not immediately abandon low-frequency queries: with a properly constructed strategy, they will bring a sufficient number of users with relatively small investments.

Based on the analysis of the current situation and the indicators for queries, the specialist forms the most effective strategy for promotion for each group of queries.

Based on the data received, specialists compile a list of works:

on the website - technical optimization of the website, changing the structure, writing content, etc.;
on third-party resources - the more your site is “correctly” spoken about on the Internet, the more significant it is for the search engine.
Search engines use their own algorithms for ranking sites, so be careful: poor promotion can lead to the opposite result - sanctions from search engines and a deterioration in the site's reputation. Choose experienced contractors and be sure to check out their previous work on promoting other resources.

Correct analysis of results
It is important to correctly evaluate the effectiveness of the work done to understand whether investments in SEO are profitable for you. The following indicators will help you do this:

Site positions in search - how much the site has risen/fallen in search for promoted queries. Do not forget that the browser takes into account frequently visited sites, which means that the results are adjusted specifically for you. To objectively evaluate the result, use the incognito mode.
Site visits from natural search results without taking into account branded queries (those that contain your company name). Track new visitors who learned about your site for the first time.
The number of customer requests that came from the search and concluded the contract is the most reliable way to evaluate the results. Such a large and complex task requires investments, as it is necessary to take into account the sent requests, calls, consultations via online widgets and requests directly to the company's office.
SEO or contextual advertising?
Clients often ask us what is more profitable: SEO promotion or contextual advertising? Both channels of attraction have advantages:

Contextual advertising is good because you pay directly for clicks on the target customers' website. With proper setup of the advertising campaign, you will get the result immediately after the investment.
SEO promotion is aimed at long-term results and a larger volume of potential traffic. However, the first results will appear only after several months.
If you are just starting to sell your products or services online with a limited advertising budget, we recommend that you start with contextual advertising . This will allow you to receive applications and potential profits in the first month. If you want to increase the number of customers by connecting new attraction channels, then SEO is a great opportunity to increase traffic to the site.




After a few months, based on the dynamics of investments, you will be able to track how profitable it is to invest in contextual advertising and search engine promotion, and you will understand which channel brings in more profit.

Interested in SEO? Come to the Internet marketing agency "Sinaps". Experienced specialists will help you create an effective strategy and get clients from organic search. Read more about approaches and results on the SEO promotion service description page .