Number of podcasts in the world

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It is estimated that there are 5 million podcasts in the world, and around 70 million episodes . This figure allows us to understand the explosive growth of the podcast market, considering that three years ago the figure was around 600,000, according to Podcast Insights.

Audience growth and market size
In 2021, 383.7 million internet users listened to podcasts; this number increased to 464.7 million in 2023. The number of podcast listeners worldwide is expected to reach 504.9 million in 2024 , which would represent approximately 23.5% of internet users.

The variety of topics and genres available in podcasts has been another key factor in audience growth. From news, education, history, comedy, mysteries, technology, health, to life stories and real-life cases, podcasts have become responsive to the demands of diverse audiences.

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In 2020, in the midst of the pandemic, the podcast industry reported a figure of 13.529 billion euros. Now in 2023 the sector is worth 21.570 billion euros and is expected to increase at a compound annual growth rate of 27.6%, reaching 142 million euros in 2030.

Profile of Spanish-language podcast listeners
As we mentioned before, more than 464 million people around the world listen to podcasts. According to Spotify, contrary to what many might think, young people between 13 and 17 years old are the largest group within the audience.

In the specific case of Spain, the most frequent listeners are young people between 18 and 24 years old . The figures also show that this group listens to a podcast at least once a week, confirming the growing interest in consuming audio content.

An interesting fact for brands is that global podcast consumers spend an average of 15% of their time listening to audio advertising , which represents an opportunity for companies to transmit their messages and connect with the thousands of listeners on these platforms.

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Where to find the best free and paid podcasts?
There are various platforms for listening to podcasts on a variety of topics, from scienc cmo email lists e and mysteries to deeper topics such as psychology or mental health podcasts. The most popular tools that offer the best podcasts in 2023 are:

ivoox
ivoox is a well-known platform in the world of podcasting as it offers a great advantage: it is free to use. In addition to being able to upload and monitor uploaded episodes, ivoox allows you to tune into online radio stations.

iVoox has a user-friendly interface that allows you to navigate through the different programs and episodes easily. You can subscribe to your favorite podcasts, create personalized playlists, and bookmark episodes to listen to later. This platform is available both as a mobile app for iOS and Android devices, as well as in its web version.

Soundcloud
Users of SoundCloud, a podcast and music platform, can create, share, and discover audio content. While SoundCloud is primarily known for its focus on music , it also offers a wide selection of podcasts.

SoundCloud offers monetization options for podcast creators. You can choose to monetize your