Key points for setting KPIs in web marketing

[robiulhasan]

By breaking it down, we can set further KPIs for "increasing advertising hospital mailing leads traffic by 5%" as follows:

Increase search advertising traffic by XX%
Display ad traffic increase by XX%
The following KPI can be established.



In addition, as an additional KPI for "improving CVR by 0.1%,

Improve bounce rate by XX%
Improve the bounce rate on the purchase procedure page by XX%
Possible reasons include:

From here on, we will explain the points to pay attention to when setting KPIs.
The points are as follows:

Can be measured quantitatively
The causes of change can be identified
There is a good chance of achieving