Openings per day In Email Marketing actions

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E.- Measure the results Measuring results to improve the success of your campaigns and thus ensure the retention of email subscribers is essential. Because this way you can make your own measurements and make a diagnosis of what works for your business and what doesn't . Remember, there are no master or magic formulas. Developing online marketing strategies without measuring the results makes no sense. Metrics are indicators that will allow you to measure the effectiveness of your Email Marketing campaigns. They will help you evaluate the effectiveness of your actions as well as adapt future communications. What are the main metrics to consider? Email Metrics There are many possible indicators that you should take into account. But the main metrics when measuring impact and seeing whether the strategy is effective or not are the following: 1.- Openings per hour This is one of the most important values ​​for analyzing the performance of Email Marketing actions.


It is the percentage of emails opened in any petroleum manufacturers email lists campaign or the percentage of emails opened out of the total sent. However, it is not the only metric that has value. You must analyze all the actions together and achieve a reliable reading. To do this, you need to take into account the traffic obtained and the participation of your subscribers. 2.-weekdays are considered the optimal time to send a newsletter. This is because these are the times when most people are using their devices and are more likely to open emails. Each audience reacts differently to the variables presented. For this reason, it is advisable to carry out A/B tests at different times and choose the one that gives you the greatest benefits . Just don't overwhelm your audience with too much information.