How to have a good Instagram bio?

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A good Instagram bio is one in which users, from the first contact with the profile, cannot resist consulting it, interacting with it or following it. According to a study by the Missouri University of Science and Technology, users take less than two-tenths of a second to form a first impression when viewing a website , but in addition, the human eye takes about 2.6 seconds to fix its gaze on the most influential point and reaffirm its first impression, for this reason, creating a good Instagram bio is essential to ensure greater audience interaction with your company's profile; but then the big question is how to achieve a good biography?

The steps to creating a perfect Instagram bio can be subjective, however, vp engineering email database we have managed to identify these common points that you should take into account when building the bio for your brand:

A good profile photo, in the case of brands it is ideal to use the logo.
The username , which should be easy for people to search for and ideally include your keyword.
An attractive text , a short and creative phrase in the 150 characters available in the field to create the description.
Contact information , so that the community can communicate with you easily.
Links to your website, campaigns or other company platforms.
Creativity in personalizing your profile, using emojis, hashtags, varying the font and including featured stories.
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What should a brand put in its Instagram Bio to make it stand out?
If you are considering having a presence on Instagram or simply want to optimize your bio, the necessary elements you will need to include are:

A description of the company or brand
From the first moment, the user must understand what your products or services are and the value proposition of your personal or company brand. That brief space must be so attractive that you manage to convince the person to follow you or have some kind of interaction, such as visiting your website or requesting information about the products/services.

We recommend you read: The complete guide to creating branded content on Instagram

Select the category for your profile
He believes that the category is the element that allows differentiating commercial profiles and content creators.

Share a list of interests or brand values
One of the quickest ways to establish a bond with audiences is through shared interests or values. A good example is the Spanish brand Krash Kosmetics, which included some values ​​in its biography such as 100% Cruelty Free | Vegan | Gender Neutral, making clear the brand's philosophy, which is responsible in its production processes and respectful of sexual diversity.