Use mental triggers that invite action

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If your email subject line is long, it may look good in a browser, but mobile users won't get the full read. And unless they're expecting you, they definitely won't click through to your email. Word Choice: Action verbs in your subject line will be the best ally in your email copywriting strategy. This will help subscribers understand what you want them to do, even before they open the email. Use phrases like “act now,” “this is for you,” or “don’t miss out” to create a sense of urgency . Stay Relatable: Using real people’s names in your “to” and “from” fields will lead to higher open rates. Email is a personal medium, treat it as such. It’s refreshing for readers to see an email in their inbox with a real person’s name on it instead of a company’s.

Most of them are due to poorly written emails, incorrect pharmacies mailing list email addresses or errors updating the contact list. 7.- Conversion rate Email conversion rateYou can't ignore the conversion rate because it's about evaluating how many people have converted, that is, have performed the action that your brand wanted . customers to do what you had determined. Typically, this is done to get more subscribers to newsletters or webinars , as well as to download content, take a free trial, or purchase a product or service, among other actions. Do you want to increase your business sales? Then you need to see some examples of B2B upselling emails. The idea is that they can serve as a guide for your email campaigns. And being a direct channel, it allows you to adapt your content according to each user .