15 Inbound Marketing Trends for 2017

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When we talk about attracting customers without intrusive actions and with quality information, it is essential to take care of SEO, Content Marketing, Social Media strategy and Email Marketing; which is clearly reflected when reviewing the trends in Inbound Marketing for 2017.

So what will be highlighted this year? Connect Labs helps us find out:

1. Demand to bet on mobile optimization
Since April 2015, Google has penalized websites how can our overseas chinese in uk data help your business? that are not optimized for mobile. But this non-compliance will not only negatively affect the evaluation made by the search engine, but also the one made by the user. Therefore, having a mobile-friendly platform is a requirement within Inbound Marketing.

Inbound Marketing Trends for 2017
CC Image: Freepik – Macrovector
2. Creating high-quality content
There is a growing emphasis on delivering content of excellence, value and interest to the user. This increases organic traffic, increases conversions, and strengthens the brand image.


CC Image: Freepik – Photoroyalty
3. Growth of voice search
As specified by Connect Labs, 20% of queries on Google's mobile app and on Android devices are made through voice searches. This is expected to continue to increase and, consequently, will require an adaptation of SEO strategies to obtain qualified traffic.


CC Image: Freepik – Macrovector
4. Strengthen lead nurturing
There is greater awareness of how essential it is to deliver contextualized content at each stage of the Buyer's Journey to ensure that the lead becomes a satisfied customer and brand promoter.


Image CC: Vexels
5. Increased publication of content through corporate blogs
These will continue to position themselves as an effective way to regularly publish and promote new content related to the brand and its market, which will help increase the conversion rate and visibility of the company.


Image CC: Freepik
6. Include user-generated content
85% of people trust content shared by their peers more than content generated by brands. This figure is reflected in the importance that many companies are giving to creating opportunities for their consumers to talk to them and about them, through elements such as photographs, videos and comments.


Image CC: Freepik
7. Use of chatbots
Using these automated programs, which allow you to chat with a virtual assistant, is an excellent way to reduce response times to customer requests, improve the user experience, and increase conversions.


CC Image: Freepik – Kreativkolors
8. Greater access to augmented reality
The icon of this trend is the game Pokémon Go, which in 2016 was downloaded more than 100 million times and had more than 20 million active users per day. This panorama has increased the use of this fusion between the real and digital world; a scenario where virtual reality also stands out.


Image CC: Freepik
9. Mastery of Influencer Marketing
As Connect Labs shares, this delivers an ROI eleven times greater than other marketing modalities, which is explained by the fact that consumers choose to trust the recommendations of those they consider to be opinion leaders.


Image CC: Freepik
10. Increase in live video streaming
Facebook Live is an example of why this is one of the trends in Inbound Marketing for 2017; even more so considering that 100 million hours of videos are watched daily on that social network. A technological potential that allows for closer and faster communication between brands and their customers.


CC Image: Freepik – Photoroyalty
11. Using multiple platforms for video marketing
Facebook is not the only way to generate audiovisual communication. Networks such as YouTube, Snapchat and Instagram will also continue to be used for this purpose. Everything will depend on the type of company, its objectives and the public it wants to reach.


Image CC: Freepik
12. Greater personalization of content
As these become more popular and competitive, personalization becomes an increasingly important feature in content creation and delivery to capture the interest of leads and customers.


Image CC: Freepik – Makyzz
13. Sending automated emails
This allows the company to carry out actions that would be slower and more complex to perform manually, thereby achieving greater efficiency and control.


Image CC: Freepik – Makyzz
14. Use of Storytelling in Email Marketing
To ensure that customers have a unique experience, the content sent to their emails is developed covering the corresponding phases of the Buyer's Journey. In other words, the trend is to tell stories that connect with the recipients' emotions.


Image CC: Freepik – Makyzz
15. Using dynamic elements in emails
Innovation in content will continue to set the tone. Examples include the use of GIFs and countdown clocks, but with care taken to ensure that these do not interfere with the display or loading time of the message.


CC Image: Freepik – Photoroyalty
Undoubtedly, the trends in Inbound Marketing for 2017 show us that the quality of the content is the basis for developing a good strategy; but they also reflect that technology and the evolution of social networks are and will continue to be an unavoidable part of this non-invasive methodology.