7 techniques to get content ideas

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The first days of 2017 are ideal for starting to plan our content calendar, scheduling the first posts we will present to the public, and planning the topics with which we will launch the new company blog. Don't let time catch up with you and find you without plans in hand.

If you still don't know what content you'll use to implement your components of a job seekers database marketing strategy, then consider these techniques to get content ideas. They'll be very helpful.

7 techniques to get content ideas
1. Brainstorm. Thoughts, topics, titles and all kinds of ideas that come to your head unexpectedly should be captured on sheets of paper or on the computer screen. The main objective is to exchange ideas as a group, with coworkers or clients. This exchange allows you to enrich, discard or create new work ideas.

Techniques for getting content ideas
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2. Read as much as possible . Learning about history, literature, biology, and other subjects allows you to learn new things. Many times we don't think we can write a post about a topic because we don't know what it's about, so it's important to read as much as possible. In addition, narrative, stories, and novels stimulate imagination and creativity, ideal for generating content ideas.


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3. Rewrite other works. Sometimes, an article has great potential and can be used much more than we think. Review the content you published a month, six months or a year ago. Perhaps something new has happened, which would allow you to enrich and update it, or even change its focus completely. Also, the simple fact of rereading it will give you ideas to approach it again from a different point of view. It is worth digging into old texts from the competition; in the end, you will propose something different.


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4. Listen to suggestions and opinions from the public. What do people expect from the new year? What are their plans and goals? What did you miss out on during the past year? Answering these questions will prove to be a great source of content ideas for social media, websites, blogs and other spaces. To obtain this, it is necessary to address the doubts, opinions and suggestions of clients or followers.


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5. Keep up with trends. If you don't know what to talk about, then look at what the rest of the world is talking about. In the case of the digital space, it is advisable to check the trends and the latest news that are the focus of attention and protagonists of the media, blogs and social networks. The latter make it easier to know the trending topics of the moment; for example, Twitter shows the most popular words on the side of the screen minute by minute.


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6. Use tools like Portent's Content . There are currently technical tools that make a task more practical, but there are also those that offer other types of help, such as giving your creativity a "boost." Such is the case of Portent's Content, created to provide ideas that generate extraordinary content . Using it is very easy: you just have to write a word, and a topic to develop will automatically be generated. It is very useful for fresh sites, with evergreen content.


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7. Learn to use resources like videos and infographics. Using multimedia resources is one of the best ways to transform “boring content” into something amazing . So it doesn’t hurt to consider creating infographics and uploading videos that complement the content. When looking for ideas to develop, avoid limitations; you shouldn’t think of everything in words. Project your thoughts into other possibilities, such as gifs, videos, infographics, interactive maps and other resources.