Email Marketing: 5 tips to maximize the success of your eCommerce

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This channel is the second most powerful when it comes to generating conversions. In fact, 7% of eCommerce transactions come from Email Marketing. It is thus only behind organic searches, which reach 16%. Yes, if you wondered what is happening with social networks, the performance of email campaigns is still far above them.

Once you have optimized the content of your online the benefits of using our teacher database store and avoided the most common SEO mistakes for eCommerce , it is essential to evaluate how you are creating your email campaigns. Here is a list of 5 tips that you should consider to maximize your results on this channel:

1. Have customers subscribe to the newsletter during the checkout process

For email marketing to be effective, you need to have a large number of people to send an email to. To do this, there are many ways to increase the number of subscribers; from banners, pop-ups and links. However, one of the most effective ways is to add a checkbox accepting to join the newsletter at the end of the purchase process. The reasoning is simple: that user will already be your client and, therefore, will be more willing to receive information about you.

2. Segment your audience

Just as it is important to have a well-stocked database, it is also important to target your message to your customers based on their behavior. That is why it is important to segment your strategy. This will make your messages relevant to different groups of consumers and make them more attracted to content that is specific to them. You can create different lists based on:

Sex and age of the client.
Items you have purchased.
Date of last purchase.
Total amount you have purchased in a period of time.
3. Create content with personality, courage and interactivity

You are not the only one using this channel to increase your conversion. Other companies and your competitors do it too; therefore, it is essential to optimize your Content Marketing , for which your emails must meet certain conditions :

Let these be creative.
That they have their own brand style.
That they show an identity and striking design.
In addition, they must be designed in such a way that they generate interaction with the client.
But be careful: what you are looking for is a click that leads to a special landing page to convert an action, avoiding forcing the sale in the same email.

It is also essential that the subject of your messages is well thought out:

Attractive.
Precisely, so that it can be viewed in all types of inboxes.
That generates curiosity and invites you to read the body of the message.
No matter how good the offers you promote using this medium are, if you don't generate an engagement from the start, it is highly likely that all your efforts will end up in the trash.

4. Recommend similar products

It can be helpful to offer products you have a lot of stock at this stage, but it is much more effective to offer those that best fit your customers' purchasing behavior. If someone bought a TV, they may be interested in purchasing a rack or wall mount. This is known as cross-selling and is key to maximizing your sales.

Generate personalized offers by offering second sales.
Offer alternatives when a customer sees a product out of stock.
5. Invite users to leave reviews

Reviews increase sales, so much so that products with comments are purchased 18% more often . That is why it is essential that your store has reviews made by your consumers, and the email channel can be essential to encourage them to do this task. In addition, the fact that they return to your store to leave their review increases the probability that they will be interested in buying again.

After a certain period of time, send an email to the customer asking them to leave a review about the product they purchased.
Write this email explaining that their opinion will help other users, generating a feeling of “community”.