Know your audience, brand voice and competitors

[shaownhasan]

Whether you’re writing for a massive iraq business email list audience on an established platform or building a niche community on a vertical network, it’s important to refine your copywriting skills to reach your target audience. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

With the help of generative AI, you can speed up the writing process, so you can focus more on creativity and tailored experiences. Think of it as a writing partner giving you new ideas, or even helping adjust your content for different network character counts.

In this article, we offer 10 actionable copywriting tips for social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways.

Before putting your hypothetical pen to paper, it’s important to have a foundation that guides your approach. Social media copywriting varies greatly by industry and brand. What works for a hamburger juggernaut will likely fall flat for a government agency. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Answer key questions like:

What kind of content does our audience want from our brand? How do they expect us to sound?
How do our posts address customer pain points?
What niches or subcultures does our brand resonate with?
What are competitors doing right? What are they missing?
What tone are competitors using? What does their voice sound like?