Adapt the content to the platform in question

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Only when you own the content, be it image, audio or video, can you use it on different channels as you wish. But it's clear that what works on YouTube doesn't work as well on Facebook, and what Instagram's algorithm prefers differs from what TikTok values .

In addition to the technical peculiarities of the apps, the adaptation of the content takes on special relevance, since 88.5% of influencers who have more than 10,000 followers on at least one social network also have overlapping audiences on other platforms, according to the analysis platform BuzzGuru .

Ultimately, make sure you get high-quality content , because only then will it be easy vp safety email database to crop it, add frames or create a montage. Of course, this can also happen by consulting influencers – after all, if they are also represented on other platforms, they, as industry insiders, are well informed about the needs of their audience.

It remains to be said that when choosing influencers, one should not only look at their reach. Especially with micro and nano influencers, the ROI increases significantly, as they have fewer followers and therefore communicate with their fans differently and with more confidence. Read more about the benefits of micro and nano influencers on the Kolsquare blog.

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About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings