The highlight before the market

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Think quickly: how many brands of beer do you know? If you have contact with alcoholic beverages, you will quickly recall at least five brands.

Markets are competitive and brands have quality, so it is essential to stand out and, preferably, by seeking innovation and proposal, to offer a unique experience.

If your beer brand is involved in a football match, for example, the company is associating its image with sport, a passion of many people and one that has a strong relationship with the drink. This is the case of Heineken, as you can see in this great ad .

Distributing souvenirs , offering games in stadiums in exchange for samples, among other actions, helps to win over the consumer, which is not done just by introducing a quality product into the market.

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Learn about the benefits of Brand Activation Marketing
Companies that practice Activation Marketing manage to capture direct advantages for their activities and position in the market.

The benefits of planning differentiated actions and proposing unique experiences, whether in moments or in the product offering, makes all the difference .

Below, learn about the main benefits that a company reaps by putting Activation Marketing into practice and see how you can grow by using this practice.