Sales in SERPs
Depending on the industry or topic, Google is evolving into a sales facilitator, not just a search engine. Its goal is to insert itself into the sales process and keep the searcher on Google properties until the final checkout.
Want to book a hotel or resort in Sicily ? Google SERP now provides azerbaijan phone data you with a widget to book your room. It also allows you to filter your results directly in the SERPs! Enter your dates. Sort by best match, lowest price, or highest rating. Indicate the number of guests. Specify your preference for guest rating or hotel class (or both).
If you prefer to bring your dog, let Google know. Maybe you need free parking? No problem. How about a kid-friendly hotel? Yep, designate that too.
Want to search for your stay directly on the maps? No problem, just click on the map listed in the SERP. Review your options until you find the exact hotel, room, price, location and amenities you are looking for.
Then click on the “Book a room” call-to-action button.
Although the final checkout may be on the actual hotel domain, 90% of the process happens in the Google SERP. Sometimes you can book the accommodation in the Google environment as well.
Google SERP Features
Google SERP Layout
There hasn’t been a “standard” layout for Google SERPs for quite some time now. Instead, the layout you see changes based on the search you perform. Google will decide which of its features will be most useful for your search and present you with a combination of those.