What are Twitter metrics?

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Identify content that works : measuring interactions to discover which format is preferred by the audience and which is most likely to gain notoriety.
Taking advantage of trends : By identifying patterns and trends , a brand can design a more effective strategy and achieve the much-desired virality within the platform that leads to conversions.
Track growth : monitoring the growth of followers, likes and retweets will allow you to establish optimizing actions to achieve exponential results on the network.
Recognize areas of opportunity : Social media is known for working algeria phone number resource better on some days or times than others for brands, and Twitter Analytics will help you determine when this happens for your account.
Track your Ads campaigns : If you're running Ads campaigns, Twitter Analytics can show you comparisons between your organic and paid efforts to determine ROI and measure results on Twitter.
If you're still not sure which indicators Twitter Analytics provides to brands and creators, here's a comprehensive list:

Tweets
Through vertical graphs, you can see performance in terms of impressions within a 28-day range.

This way, you'll have a metric to identify the number of people who received the tweet and, in this way, understand which elements within it worked.