A key element that sets brand videos apart is the use of powerful visuals. Instead of just showing yourself speaking or working, think about how you can visually express the emotion in your story.
Use metaphors or symbolic imagery rather than czech republic email list literal expressions to convey the emotional tone of the story. For example:
If your story involves overcoming obstacles, you might show yourself hiking a challenging path
To show the transformation of chaos into order, you can show the process of completing a puzzle
For a story about personal growth, you could use images of plants sprouting and blooming
The goal is to create visuals that complement your text and enhance the emotional impact of your story. These visuals should inspire feelings in your audience that align with your message—intentionally curate how you want your audience to feel after watching your video.
Shoot and edit your brand video
After planning your story and visuals, it’s time to bring your brand video to life. If you have the skills, you can shoot and edit videos yourself. However, given the importance of this asset, many people choose to work with professionals to ensure high-quality results.
With a background in documentary filmmaking, Mariana emphasizes professional-quality visuals and the power of editing. A well-produced video can greatly enhance the impact of a story.
Remember, your brand video is an investment that will serve you for years, so it’s worth the effort to make it better.