You sign up, pay a monthly, annual or whatever fee, and in the meantime you have access to Narnia. This is how Marketers Pro works, Yoga Academy, Netflix, Amazon Prime… there are even people who sell underwear like this (ever seen brands like “On That Ass”?) . Which is also why the global subscription market is estimated to reach $1.5 trillion next year . Colossal is the right adjective. What's the problem? That with more and more subscriptions active at the same time,more cautious . They think twice, thrice, even four times before subscribing to another brand, especially over long periods of time.
It is no coincidence that lately our CRO strategies have been moving from brazil consumer mobile number list the generic conversion of users to the specific conversion of annual plans. For us, they are the ones to prefer both from the point of view of user nurturing and from the purely economic one. But they are also the most difficult to sell. Hence the question: “Is the game worth the candle? ” That is, does it always make sense for any brand to focus on a subscription product or service, or are there cases in which you should focus only on classic one-shot sales? If you've ever wondered, we're here to give you some pointers.