You then need to look at real ROI and value

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The right way, the wrong way, and everything in between, including: Watch my speech and find out: How Google Analytics actually defines marketing channels and how you can get it wrong with channel definitions. How to change settings and some important things outside of Google's default configuration.


Caution: you need to do this, especially if you use paid social media.) Get an analytical superpower by putting non-Google (e.g., non-AdWords) product data into your account. Consumer not Customer, Value not Revenue, Actions not Numbers Hall 1 - 15.


15-16.10 Russell McAthy , CEO - CUBED Attribution In this talk, Russell from CUBED Attribution will show how you need to change your mindset to consider non-converting visits, moving from customers to consumers. instead of just chasing revenue.


Finally, how to drive actions and cash app phone number list not just provide numbers that fill a useless dashboard. The finale will show you the future of Lifetime value… Future Customer Value (TM) – where Russell believes we all need to move forward.


SearchLove is a two-day conference hosted by Distilled. Each year it brings together some of the world’s leading thinkers in online marketing. The conference takes place in both the UK and the US, and we attended the 2018 event in London to learn more about search.