How to write a post for SEO?

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Gone are the days when you could get to the first page of Google results by writing a mediocre 500-word article. Attracting audiences has never been more effortful, and if you don't have the budget for advertising, why not put in the effort into SEO-oriented writing instead?

Writing SEO-focused content and engaging your reader may seem like contradictory goals, and this may have been true a decade ago. But creating a useful, intelligible, engaging, and shareable post will put you right on Google’s radar and its latest algorithm updates.

If you're serious about building a lasting brand through great content and SEO, there are a few rules that will help you do just that. This article is all about how to write a blog post that's SEO-optimized.

3 types of posts that work best
In our experience, there are certain types of blog posts that can help you outperform your competition.

The “How to” or “How to do”
When you create a blog post that provides practical advice for your target audience (as opposed to an article with only high-level tips), you'll dramatically increase the chances of people discovering you and sticking around longer.

The longer a reader stays on your blog, the more Google will trust your site as an authority on that topic.

Lists that introduce many ideas
In English, there is a term called listicles to define articles whose thematic structure is a list. They are incredibly popular, and not only among the general public. Even the most professional audiences suffer from lack of time and over-busyness.

Writing an article with a list of practical ideas is a sure way to keep someone's attention. Keep in mind that the ideas must be relevant, and have practical applications to the reality of your audience.

Because lists can contain different topics and a diverse set of keywords, there are more opportunities for your post to rank in Google than it would otherwise have.

write seo post
Collected or “curated” content
Instead of creating a completely original post, you can create one that brings together your favorite resources created by other people. This has many benefits.

Writing an article that compiles third-party resources is a great way to expand your knowledge on a topic, meet experts and thought leaders in your field, and create a highly trafficked post.

Additionally, by mentioning other people in your article and notifying them about croatia mobile phone number list it, these creators are likely to share your article with their audience, which can bring new visitors to your blog. This is a great way to get valuable backlinks .

Finding interesting topics to write about
Since there is so much content on the web, it is important to do your research to determine which topics are worth your time and effort. Here are the criteria you can use to evaluate whether a topic has enough potential.

Find your niche
Choosing a topic that is too popular is a double-edged sword, because there is a large audience, but also a lot of previously created content. In a competitive space (e.g. digital marketing), you need to choose a specific niche.

To make sure your topic has the potential to compete, Google it to see who it competes with. It's as simple as that.

Research your keywords
Before writing your post, make sure you know which keywords you want to target. To do this, you can use SEO tools such as SEMRush, Ahrefs, Moz or GrowthBar.

Most SEO tools make it easy to understand the search volume and competition that exists for a particular keyword. This will give you an idea of ​​how difficult it will be to rank for that keyword.

Most SEO tools also offer you additional keyword suggestions.