What is UGC strategy?

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The way products and services are sold has changed considerably over the past 20 years. Gone are the days of one-dimensional marketing campaigns to promote products and services with the aim of increasing sales.

Nowadays, marketing is more user-oriented, as success depends on how much consumers like the products. This principle is the basis of the UGC (User Generated Content) strategy .

This strategy is a valuable ingredient to ensure the success of today's marketing campaigns. Therefore, in this article we explain what the UGC strategy consists of, how it should be applied and its importance in today's marketing campaigns.

What is UGC strategy?
What is UGC strategy?
UGC strategy is based on any type of content generated and shared by consumers based on their experiences, ideas, opinions or comments. Social media, websites and review platforms are the core of user-generated content.

For marketing purposes, user-generated content is the content that has the greatest value for the brand. This content comes in the form of reviews, comments, photos and videos of customers using the product, among others.

As a user experience-based strategy, UGC is an authentic and trustworthy form of content in relation to brand-driven content marketing. These characteristics make marketing experts want to apply this methodology.

Where does user-generated content come from?
These are the sources where UGC commonly comes from:

Customers
You’ve probably seen unboxing videos on TikTok or posts on Instagram, filled with likes . It’s your customers who will generate the most valuable UGC, either because you asked for it in a call to action or because they decided to share content about your brand organically.

Brand loyal audience
Whether you call them fans or loyal audiences, this group is the one that is most india mobile phone number list enthusiastic about the products and services you sell. Because fans love your brand, this segment of the audience will always be ready to express and request your own UGC content.

What is UGC strategy?
Employees
Content generated by employees of a brand/company demonstrates the value and story behind it. For example, photos of employees at work or a video of employees talking about why they like working for your company.

This “Behind the Scenes” content allows you to build your brand identity, and it’s a strategy that works on social media, your brand’s website, and paid ads, with the purpose of showing the authenticity of what you sell.

How to apply the best UGC?
Invite your brand's users to generate content based on these strategies:

Competitions
Through hashtags and simple dynamics, you can invite your audience to connect with your business on social media. Invite your users to post photos or videos with a specific hashtag or ask them to participate in a trivia.

You can even offer prizes to users who participate in your giveaway or dynamic. In one way or another, there are many ways you can get your audience to interact, and thus strengthen your relationship with them.