To do this, you need to have a strong team of professionals who can develop an image content strategy in a positive way, as well as competently select trusted thematic platforms for publishing material. The main emphasis should be on real facts, with the help of which it will be possible to refute negative information. In no case should they be embellished. This will only lead to the fact that attacks on the company will continue, and its image will fall even more. The main task is to displace negativity from the first pages in search results and fill them with positive publications.
Working with the media
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Experts recommend that in chinese overseas australia data package order to avoid causing even greater damage to the company's reputation and to neutralize information attacks, you should seek help from a reputation agency, whose professional staff will help you correct the situation. The following are reasons why you should trust them to solve the problem:
The counteraction strategy will be developed specifically for your case. Every business is individual and has its own characteristics, so the use of the same method can lead to completely different results.
Specialists have the necessary skills and experience in combating black PR, and therefore know how to properly resist it and save your budget.
Reputation agencies have all the necessary tools to counteract, namely: a well-coordinated team; special services; connections with the media, and so on.
Professionals will not only neutralize all the negativity on the Internet, but will also create a strong reputation for your brand.
Do not think that such work can be done very quickly. No, it is a very time-consuming process. The first signs of improvement in the situation will appear only after several months. The time frame for complete correction of the situation depends on the specific case, and specialists can give you an answer only after conducting an audit.
Reputation management is not a one-time action. After one attack, competitors may start to commit compromising actions again, which will again create a threat to the image. For this reason, it is important to constantly monitor negative messages and reviews on the network, process claims and resolve disputes, work on creating reputational content and encourage users to leave truthful comments about cooperation with the company.
If one day you have to face black PR directed against you, then you should not panic, but follow the following recommendations:
It is necessary to remain calm and keep yourself in hand. You should not respond to your opponent at the moment when you are overwhelmed with emotions.
You should operate with concrete facts. If a response from your side is necessary, you should do it calmly, providing all the irrefutable evidence of your rightness and exposing the lies of your opponent.
Optimize your HR policy. Often, the customers of black PR are dissatisfied former employees who were fired either with a scandal or against their will.
It is important to cover all the minuses with pluses. It is necessary to strive to ensure that there is more positive information about products or about the company on the Internet than negative. To do this, it is recommended to create several sites on related topics. Online stores often do this, adding several more to the main site: for wholesale sales, technical maintenance, and so on.
Practice proactive work. Regular monitoring of publications that mention your brand or company will allow you to quickly respond to the creation of a negative situation at the very beginning of its emergence. To do this, it is necessary to cover all Internet platforms as fully as possible.
You can also create company pages on specialized forums, order native articles from professional copywriters, posts for placement on social networks and in the media, and so on.
It is important to understand that black PR is not a death sentence for your business. You can successfully fight it to protect your reputation. Representatives of black PR try to use complex methods of reducing the rating, which include both fake reviews and outright slander and compromising evidence in the media. In order to prevent a scandal at the stage of its inception, it is necessary to constantly monitor the media and online space.
Working with reviews on the Internet has also proven itself well. Here you need to try to track fake posts and delete them in time or cover them with positive ones. It is strongly not recommended to get personal; calmness, endurance and professionalism combined with facts will only add pluses to your image. Most users on the Internet can recognize where the lie is and where the truth is, but if they encounter a rude response from a company representative, this may discourage further cooperation.
When working with articles and reviews, you should not use the services of the exchange, as most often there will be materials of not very high quality, which can negatively affect the company's image. If your business has been attacked by black PR, then the best way out would be to contact a professional reputation agency. They have all the necessary tools, skills and experience that will help correct the situation.
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