The giant Google

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That same year, talented entrepreneurs Brin and Page launched what we now know as Google. In reality, the success and notoriety that this project has achieved is no coincidence, since it stood out from the competition from the start in some very important aspects. The most relevant of all is its sophisticated and powerful algorithm, which is crucial for the SEO positioning of any existing brand.

This combination of mathematical formulas expressed in data and variables makes it possible for a user to obtain relevant and accurate results in just seconds. An example of this is Page Rank , one of the first algorithms developed by this pair of technology geniuses. This formula proved to be much more suitable and efficient than the one developed for BackRub and quickly influenced the digital marketing strategies of all companies in the world.



Semantic Search Engines
In 2010, the first of these appeared, known as “Inbenta” . These are engines that understand the context and intention behind a given search, beyond the keywords. This process is very important for the marketing objectives of companies, as it brings the user closer to a field of knowledge that offers authentic answers to real questions.

Google, for example, has leveraged these features to develop “Knowledge Graph ,” its rich search feature implemented in 2012.



Incorporating voice search
Voice recognition is one of the newest technological features in search engin colombia mobile phone number list es. It was added to the Android operating system in 2010 and later to the Chrome search engine the following year.

The smart technology behind this feature allows the search system to interpret the user's intention based on the pronunciation of each word. This type of recognition has evolved to such an extent that now the engines can show results through voice queries with up to 95% accuracy.



Chatbots and their importance in current digital strategies
Artificial Intelligence is the technology behind the new digital era and is perfectly represented by smart chats. These types of bots have revolutionized the way users search on social media and e-commerce platforms of thousands of brands, as they can provide support and resolve queries in a matter of seconds.

As with all cutting-edge technologies, chatbots will undoubtedly continue to evolve to a level of sophistication that allows for an increasingly dynamic and satisfying experience for users.



The different stages that search engines have gone through, as we know them today, are an essential part of the history of digital marketing . Each of them contains valuable lessons that marketers should take into account with one thing in mind: technology must be at the service of companies, but always focused on the real needs of users.