Brainstorming is a collaborative technique for generating ideas for work groups. It is carried out on the premise of participation and the promotion of creative thinking in participants.
Brainstorming was introduced into advertising by Alex Osborn in his book Applied Imagination in 1953 .
This technique should be done in an informal and relaxed environment. When tonga business email list done in a very structured environment, it hinders the creative process and cuts off the flow of thoughts "outside the box."
The best ideas never emerge in environments that are too rigid: team comfort is a fundamental factor in promoting creativity.
Some basic rules for group brainstorming are:
There are no bad ideas
It is not necessary to evaluate or expand all of them until the end of the session.
You should not set goals for the number of ideas
You can use several techniques in a single session
Ideas should be saved: what is not used immediately may be useful in the future.
Importance of brainstorming techniques for marketing
Importance of brainstorming in the creative marketing process
Creative teams face very special problems: those whose solution requires going back and forth, reconsidering and drafting until a solution is reached.
This random and multi-faceted path is what we call creativity. It involves considering the majority of possible factors that lead not to the most practical solution, but to the most dazzling one.
This tool draws on all the sources at its disposal, as it works in a way similar to enlightenment: that moment when, suddenly, the pieces end up fitting together.
Therefore, the greater the number of these sources, the greater the number of eyes under which a problem is subjected, the more likely it is to arrive at the most attractive solution possible.
This is the precept that drives brainstorming: the idea that a set of perspectives, experiences and knowledge will offer broader avenues for finding that added value.
This technique works like this: a group of people get together and brainstorm ideas to solve a problem. The name of a product, the slogan of a campaign, the design of a website…
A brainstorm is generated from the ideas that the group puts forward, and among them those that point to more attractive paths are chosen.