Uncommon, a relational marketing agency of Havas Digital, the interactive group that encompasses the different digital companies of the Havas Media group, has developed the online community “Y tú cómo eres” for Edesa, a brand that belongs to the
renowned Fagor Electrodomésticos group, with which Uncommon has been working for more than 3 years.
Uncommon has launched this community for young bc data mexico people, which is characterized by having a
series of "Value Services" for users: leisure agenda, news on trends (gadgets and
novelties), contests and promotions with cutting-edge items, a music channel differentiated by styles and users, among others.
This community is also presented with 4 alternatives in the aesthetic and functional field to better sensitize a wider spectrum of target audiences. To this end, 4 versions of the community have been designed from an aesthetic point of view: Sport, Pop, Metalic and Romantic, and each of these offers specific content for its corresponding target type.
The Community also has a significant presence through
personalized channels/spaces on the main and most popular social networks such as Facebook and YouTube.