The manager regularly randomly analyzes several telephone conversations to evaluate the hotline operator's performance, improve the script, and clarify the details of the conversation after the dialogue. Their recording also helps maintain discipline among the staff and encourages them to solve professional problems more thoroughly.
Improve and test your scripts
A script is not a law, so you need to regularly analyze and optimize your hot calling strategy. This is necessary to determine at what stage you are having difficulties.
Ensure fast progress of applications
It is better to process the order immediately after receiving it. If the operator is busy, he/she provides the client with the exact time when he/she can complete it: "Your request will be processed in 2 hours." It is necessary to adhere to the appointed timings.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about vk data package the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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How to Properly Write Scripts for Hot Calls
Completing a deal even with a prepared client can be quite difficult, there are 2 options for solving the problem:
find good specialists;
create scripts.
Of course, the first option looks attractive. On the other hand, there are many companies that conduct sales, but there are not enough qualified salespeople for everyone. Moreover, assessing the level of employee competence is a difficult task. In some cases, even statistics can be deceptive. Therefore, let's consider the second option.
A script is a sample of a telephone conversation between a manager and a client. It helps systematize successful conversations and increases the effectiveness of hot calls.
Stages of a telephone sales script
Greeting. Start the conversation with a greeting and introduce yourself. Tell about the company and its activities.
Appropriateness of contact. Find out if it is convenient for the other person to have a conversation now. If it is not possible, ask when you can call back.
Let's find out more. Remind the client that he recently performed a target action: contacted by phone, sent a letter, added a product to the cart, etc. It is necessary for him to confirm this.
We discuss the main purpose of the call and provide possible support.
Introducing the product. At this stage, it is necessary to dispel all the client's doubts.
Responding to objections.
We confirm the order and say goodbye.