The text has to be consistent with the brand

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The truth is that it is a fundamental aspect to take into account. There are many factors that can affect the format and among them are the time and if the message is optimized for different devices such as computers or mobile devices. If the goal is to generate leads, you have to dedicate time to this strategy. Subject line: Using attractive, practical and clear language is very important. Doing so in a personalized way will also yield very good results. Text: voice and address a single topic. Images: You should have relevant and eye-catching images that are optimized for all devices. CTA: This should lead to an interesting link and offer. It should be visibly differentiated from the rest of the email. Best time: According to some studies , the best time to send emails is between 10 and 11.


Responsiveness: Over 50% of emails are opened job seekers phone number list on a mobile device , so these messages must be optimized. 2.- Segment the mailing list : tracking emails in email marketing Email marketing data segmentation in email tracking This is another determining factor to take into account before implementing an email marketing strategy. This segmentation involves dividing the email list into subcategories that are aligned with the characteristics, preferences and interests of the subscribers. The list can be segmented as follows: Stage of the life cycle. Geographic location. Stage of recognition, consideration or decision. Industry. Previous interactions with the company. Language, etc. It's interesting to segment because not all customers or potential customers are the same. Many have different interests or are at a completely opposite point in the funnel than someone else. For this reason, segmenting will give the best results.