Synchromarketing relies on careful consideration of known and significant changes in the business cycle that are characteristic of a particular industry.
In the field of auditing, this is a well-known phenomenon, since the provision of services for the preparation and presentation of financial statements occurs with a certain frequency, and it serves as the basis for the development of a specific commercial proposal.
Some experts consider lawyer data package synchronization as a mechanism that facilitates the formation of integrated marketing communications. They represent a single and coordinated interaction through several channels, which unites three areas: relationship, identity, reputation (marketing, advertising and PR). In this context, the concept of synchronization in promotion is used to create a complex of diverse marketing communications, the function of which is to influence the consumer with a common impact.
Synchronization in this situation is aimed at coordinating and harmonizing various marketing communications so that they interact and support each other. This allows achieving a unified and holistic impact on the consumer through various channels, including sales, advertising and public relations. Synchronization in marketing means horizontal coordination of the techniques and strategies used to achieve a single target result.
Synchromarketing approaches
In the classical approach, marketing work takes into account both the readiness of a product or service for use and the buyer for purchase. However, the situational-synchronous method is focused on changing the state of clients and their needs, which may be unconscious. In the event of difficulties, it is not always possible to offer the right solution - this is the ideal option. In this regard, difficulties arise in promoting services that promise a reliable solution to the company's current problems. In addition, such offers can be considered empty promises that are difficult to fulfill.
At the same time, offering assistance and demonstrating one's competence in solving the problem that has arisen is a reasonable approach on the part of professionals who have the necessary knowledge and skills in a certain subject area. In the field of audit services, when using synchromarketing, active interaction with clients should begin even before the provision of a specific service and be maintained at all stages of its implementation.
Since external events are virtually impossible for a firm to predict, although some changes in accounting procedures may be visible, it is important to ensure that internal events are monitored and used as a basis for prompt response to external influences. Audit experts can help in applying the internal resource.
From this perspective, situational-synchronous implementation of marketing competence involves the creation of a communication system with the client long before the need for a specific service arises, which makes it a tool for promoting innovative methods for solving accounting problems.