What is Social Selling? Steps to sell more through social media

[tongfkymm44]

1. What is Social Selling?
There are many ways to define Social Selling. To summarise, we could define it as a strategy that employs the use of social networks to generate and mature contacts in order to generate a sale.

That is, through Social Selling we can meet future clients, establish communications with them and learn about the characteristics of their business and needs. All this, with the aim of using this information to generate new canada email list business opportunities.

In order to consider the ideal framework for carrying out this strategy, we need to know these 3 stages:

Prospecting. Understood as the study of the possibilities of a business relationship by assessing the elements available. In other words, we will try to carry out appropriate, systematic and qualified searches for contacts.
Building the relationship. The way to establish that first relationship is the subject of much study, testing, market knowledge and having the knowledge and resources necessary to bring the conversation to a successful conclusion. At this point, we will create the first relationship, generally focused on a content strategy that considers not only what we want to convey to them, but also reflects their doubts, interests and possible responses in that exchange of information.
Business opportunity. At this stage we assess the right moment to make you a personalized proposal that meets your needs. The important thing is to be able to use all the information we have at our disposal to make an offer that fits the characteristics of your business.

New call to action



To carry out the Social Selling strategy we must not lose focus of where we are. We are contacting other professionals who are on a social network , even though we are looking for a sales opportunity, we must understand that for them making a purchase is not their priority. Therefore, our priority must be to establish a relationship and consolidate communication, to become a reference, beyond initiating a relationship fully focused on the business.



You may be interested in: Social Selling and ABM strategy: are they identical?


2. How can I implement Social Selling in my company?
This strategy can be applied to both B2B and B2C companies, as long as they meet a series of specific characteristics. Obviously, a different strategy is developed for each one and different tools will be used.

Depending on the service or product offered and who our buyer persona is , we must choose one medium or another to carry out this communication. In this article we want to focus on the profile of B2B companies, whose social network par excellence for implementing this strategy is LinkedIn .

LinkedIn is the world's leading professional network with over 1 billion users. This network is mainly used for 4 purposes :

Keep up to date with current developments in the sector.
Establish professional links.
Find out about products or services.
Search for talent or new professional opportunities.
If you have any of these interests, you only need to have the following resources:

Your company's website.
Company profile on social networks.
Professional profile of the sales team on LinkedIn.
Capacity of said team to dedicate to this task.
If we have these elements, we must work on each one of them and adapt them so that they are more effective in the application of this strategy, as we will see later in the steps to start a good Social Selling strategy .