The Plaid business model is based on building secure, easy-to-use software to connect applications that allow users to link their financial accounts to third-party apps. These apps include Venmo, Coinbase, and Robinhood, to name a few. To be clear, Plaid is a financial technology company that operates a platform that allows customers to link their bank accounts to their favorite apps, making it easier for different entities to share financial information.
Despite multiple setbacks and over 50 investor rejections in its early years, Plaid has grown to become afghanistan phone number data a dominant force in the financial technology industry since its founding in 2013. Today, the company is valued at $13.4 billion and serves over 4,000 companies, including Fortune 500 companies and popular startups—more than ten times the number it had when it was founded. The company has also grown its global workforce to 1,200 people.
leader by focusing on security, transparency and innovation by providing digital wealth platforms with everything they need to instantly fund accounts, deliver tailored advice and combat fraud – all on one platform with just a few clicks. Let's take a closer look at everything you need to know about the Plaid business model and how the company makes money, as well as Plaid's SWOT analysis.