Companies that don’t have a clearly articulated story don’t have a clear and well-thought-out strategy. The company story is the company strategy”. The idea behind a strategic (or business) narrative is insanely simple: why not applying principles of storytelling, the same principles that have been repeatedly used for crafting stories behind books, films, and video games, to business and strategy? Now that we have seen how the classic storytelling model works for movies and literature, let’s apply it to business! Three storytelling business models A few authors and storytellers have used customized approaches.
Let’s look at three models, respectively the ones of Donald Miller, Robert McKee, and Andy Raskin. Donald algeria phone number data Miller, Building a StoryBrand Donald Miller, who founded a company called StoryBrand, has streamlined storytelling into a process called the StoryBrand 7-Part Framework (also known as SB7). Using the SB7 framework, companies will be able to create a brand story and then draw on its ideas to write copy and content.
StoryBrand framework: Miller's StoryBrand model Miller’s StoryBrand model A character: Your customer is the hero. Has a problem: As a successful company, you should attend to your customers’ inner problems. And meets a guide (your brand): The customers search for a guide to help them with their frustrations. Who has a plan: Customers will trust a guide who has a plan.