guide on how AI can enhance your marketing strategy

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But then where do they end up? Once collected, the data flow heads towards the Data Warehouse , which in a nutshell, is a sort of database that acts as a data bank. data warehouse Have you ever heard of professional figures such as “Data Scientist” and “Data Analyst”? Well, these professionals work closely with these technologies on a daily basis. Every company should have a Data Warehouse because data will one day become the new oil. More data means better understanding your audience, making better performing ads and creating products more in line with the needs of our target.

Do you now understand the importance of having saudi arabia business email list
a place to collect all the data? Now that we have seen how data is acquired and why a Data Warehouse is important, it is time to explore the connection between AI and Big Data. Artificial Intelligence and its impact on Big Data management Since artificial intelligence began to evolve, it has not only impacted marketing in general, but also and especially the processing of Big Data. If you want to learn more about AI Marketing, we have created an in-depth .

Machine learning , a branch of AI that focuses on teaching machines how to learn from data without actually being programmed, is a prime example of this. In fact, these technologies, instead of following precise rules, adapt and learn autonomously to assimilate new quantities of data. Traditional data analysis methods are no longer worth much compared to AI technologies. This is why, thanks to large amounts of data, Machine Learning models can discover correlations and patterns that would not have been identified with conventional methods . Additionally, thanks to technologies that allow AI to learn autonomously, these technologies can make new decisions automatically thanks to the enormous amount of data.