But to this we can add a series of positive

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You have to know how to identify what makes your products or services unique. Once you have it clear, you must express it visually. This is what the big brands do; they learned to project their history, motto or objectives in something as simple as the logo. What benefits does it offer? You can see that the importance of brand visual identity in Email Marketing lies in the recognition you can obtain.aspects that can undoubtedly benefit your company: Awareness: One of the benefits of working on your visual identity is that the more developed it is, the more recognition it will have. This in turn will generate more awareness among consumers of your brand's presence. Positioning: A common goal that most companies probably have is to position themselves in the market. And this is possible if you work on the symbols, values, culture and projects that are linked to your brand.

Reputation: Visual identity is the official presentation gmail mailing list of a company, so the first impression it generates will have an impact on potential customers. Therefore, if you have a good image , this will generate a feeling of belonging and trustworthiness in the consumer, which will make you gain reputation and recognition. Permanence: If you work with a good design , you will be able to respond quickly and effectively to unexpected changes. This will allow you to maintain the permanence of your brand. Savings: By working with a well-structured and designed identity, you can save money, since you will avoid reinventing the graphic pieces over and over again. Bond: From the consumer perspective, a brand visual identity produces a strong sense of belonging and trust. Control: Knowing your brand's identity and the image it projects to your audience gives you the ability to respond quickly and effectively to changes.