AI background tool
Meta has launched a new generative AI background japan b2b leads editing tool for Instagram Stories to US users. The tool allows users to change the background of a picture by providing prompts such as "walking on a red carpet" or "being chased by a dinosaur." Users can also write custom prompts to generate new backgrounds. After you post a story using the tool, others will see a "Try it" sticker with a prompt so they can try the image generation feature too.
Our take: Instagram marketing expert Chelsea Peitz was initially skeptical, but was pleasantly surprised by Instagram's new AI background feature. While this isn't an original idea, Meta's continued investment in AI capabilities drives the launch of this compelling new product. This feature lets you choose creative prompts to generate fun, custom backgrounds that showcase your favorite things—the prompts I suggested were hilarious and made my puppy obsession come true! The ability to switch between background changes and select specific areas of existing story images for enhancement provides a welcome personalization feature. Does it feel a little gimmicky at first? certainly. But the result looks great and puts you in a delightfully immersive scene. Other apps offer similar AI-generated story backgrounds, but Instagram’s direct integration makes it accessible and engaging. As Meta further relies on AI to drive platform innovation, features like this herald an interactive, imaginative future. Despite initial misgivings, their clever use of AI certainly won Chelsea over with a delightful, share-worthy story.