3. Use your blog content for your broadcasts

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Repurposing your blog's most valuable and useful posts is a great way to boost your company's SEO ranking . On the other hand, this doesn't just mean copying content, but also complementing it by adding more recent information.

You can also ask your followers for help by creating a poll to find out exactly what posts they would like to hear in this format or how they would like you to develop the content.



4. Combine your strategy with other media
Fortunately, podcasts have several advantages . One of them is the way they can be integrated with other content to be disseminated in various media. Some valuable ideas at this point include:

– Embed audio files in blog posts: Promote your podcasts on the corporate blog by embedding them in certain articles and including a short transcript of the main ideas. Invite your audience to participate by making suggestions and comments.

– Take advantage of YouTube to promote them: an excellent technique is to combine image vp communication officers email database s with the audio of your podcasts through this social network. The resulting videos can then be promoted in other media, especially your official website and corporate blog, with the aim of generating adequate web positioning.

– Send these links to your email subscriber list: this step will be important to generate traffic to the respective media where you want to generate attention. Design an Email Marketing campaign based on this content and invite users to listen to it and download it if they wish.



Podcasts are a tool to boost your marketing campaigns and help you climb the search engine rankings . Take advantage of their many possibilities, use your creativity to the fullest and provide your audience with the content they are looking for.

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