Assess the "liveness" of the audience

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I mean ) one author often works in several social networks (1-2 main and several additional). Try posting on additional platforms, the cost is often lower there with the same potential target audience. For example, if you want to place an ad with Ksenia Sobchak, but you don’t have millions to buy ads on YouTube, you can place an ad with her in the Telegram channel or in stories on Instagram* (banned in the Russian Federation), where the cost is several times cheaper.

( periodically ) I order reports on competitors to find out who they advertise with (agencies or monitoring services like PromoData do this). It is important to understand that there are no universal opinion leaders who sell everything and necessarily to everyone. And when you see how competitors advertise with this or that blogger, this does not mean that they are getting applications and they have done everything correctly. First of all, you need to analyze competitors to understand what is happening in the market in general and what options there are.

How to analyze a blogger and decide on cooperation
Request a blogger's statistics on their audience

You can ask the authors directly and they will send you screenshots from their personal accounts. Another way is to analyze through special services (mentioned above). It is important to understand whether france customer email list the geography, demographics and age of the audience are suitable for your target audience.


We are talking about the ratio of post views to the number of subscribers. A good blog with a live audience is 20% of views from all subscribers and higher. If you see that the author has 300 thousand subscribers on the channel, and the reach on stories does not exceed 10 thousand, then this indicates that there are fake subscribers - bots, and not a real interested audience.

Evaluate the ratio of the post price to the reach and content format

If you want to buy placement in a YouTube video as the only one or before other advertisers, then the normal median can be considered 1000 views for 500 rubles. Often, of course, prices look different and here you need to focus on: a) are you ready to pay such a price b) will the placement pay off according to preliminary calculations.