Market or added changes to the Yandex

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Yandex
The IT giant with a 26-year history and an audience of almost 100 million users per month has long ceased to be a simple “main Russian search engine”, having turned into a mega-corporation and a huge ecosystem. Yandex actively promotes the VKontakte group . It posts service reviews, instructions, announcements of new events and products there.

If Yandex has taught Alice something new, launched a new section on Yandex..Food service, the audience can learn about it not only from the company's website or mobile app, but also from social networks. Thanks to this approach, Yandex can interact with the audience where it is convenient for them. For the same reason, the brand continues to india consumer email list operate Instagram , but with some differences. For example, in VK it can be a text post, and in Instagram - a video review and vice versa. In this way, the company tries not to tire the audience with the same posts, offering them the most diverse content.


The IT giant has separate accounts for different services Yandex.Food, Yandex.Music in both social networks. And there it also organically varies formats, visuals and even messages depending on the platform.


Ozone
The leading Russian marketplace with an audience of 59.7 billion people actively promotes its own service in social networks. VKontakte regularly publishes selections of products dedicated to a particular event/holiday. The service also publishes interactive content and posts with discounts there.

It is important to understand that Ozon represents a huge number of sellers-brands who interact with millions of buyers every day, which is why the TOV of the marketplace, both on the pages of the site itself and in social networks, is reserved, friendly and polite - as neutral and welcoming as possible.