How many target audience segments can be identified?

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Online service KOMTET Kassa: personalization of trigger messages and 4-fold growth of the customer base
The KOMTET Kassa service connects online cash registers for online stores. Marketers were faced with the task of increasing the number of leads and expanding the customer base.

With the help of Carrot quest, they set up personalized trigger messages that took into account user behavior on the site.

Example of personalization of the message for the target audience
Message for the Cloud Cashier Rental page
As a result, the customer base grew 4 times, and the number of leads increased 1.6 times.

Frequently asked questions
How to find your target audience?
Start by analyzing your existing customers, researching your competitors, conducting surveys, and using analytics tools like Google Analytics and social media.


The number of segments depends on the business, but it is best to start with 2-4 main groups to focus on the most promising ones.

What if my audience is too broad?
Segment it by demographic, psychographic, and behavioral characteristics to help you tailor your offer more accurately.

Why is it important to constantly review your target audience?
The market and customer needs change. Regular analysis allows you to stay relevant and maintain high sales.

Want to collect more targeted leads on the same traffic?
Contact the Carrot quest growth team — they will test up to 25 trigger messages with A/B tests in 1.5 months and help increase revenue by 25%.

We will offer the first mechanics for the site during a free consultation.
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Image: Prospero’s Email Marketing Proposal Template
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