Do you have a great customer who is so supportive of your brand that you would love to introduce them to your fans? You don’t have to wait for customers to write reviews or create UGC for your barbados b2b leads brand. Instead, you can proactively highlight your best customers.
Below is a post from @zenefits showcasing customer @chaeorganics during National Small Business Week. Post creatives and titles are completely customer-focused, highlighting the business’s ethical sourcing and commitment to transparency.
Success Stories on Instagram 4
However, the title also mentions the engaging customer success stories linked in the brand profile. There, potential customers can learn how Zenefits can help Chaé Organics succeed.
Sharing customer stories via a link in your Instagram bio is a great way to drive traffic to your website. However, if you want potential customers to engage with these Instagram Stories without leaving the app, incorporate case studies into the posts.
Below, a @leadpages carousel post highlights client @stampmesomelove. Each carousel card shares a different element of the entrepreneur’s story. One card details the results she achieved using the landing page builder, and another card includes customer quotes. Followers who relate to a customer story can click on the link in the brand profile to read the full case study.