Sometimes more or less free methods of promoting a channel in Telegram do not justify themselves or there is no time to wait. In this case, it is worth considering options for how to promote a Telegram channel for a fee. Thematically close supported communities with at least 1.5 times more subscribers than you are suitable for placing ads.
To find the best channels, it is worth using TGStat again, which contains a lot of valuable information. There you can select communities by topic, get data on changes in the number of subscribers. If this indicator is growing, the channel is worth paying attention to, and if it is falling, it is probably not developing at all and therefore is of no use. You should also take into account the ERR (audience engagement rate) - it characterizes the value of the community in terms of advertising.
To study channel statistics, you overseas chinese in usa data can use the Datafan bot, which generates reports that include the total increase in subscribers, the number of regular and PR publications over the past month, the average number of views, overall audience engagement, etc. Before generating a report, you should specify a link to the channel/page for the bot, and it will collect the data itself.
Pros: Live target audience.
Cons. Even the high cost of advertising does not guarantee a good result. Effective promotion requires taking into account statistical data and the presence of original proposals.
Important: the number of subscribers is not the main criterion when choosing a channel. Sometimes an audience of 5,000 users responds better to advertising than 20,000 people. The point is that the target audience must meet your expectations, and you need to know where to find it.
5 additional ways to promote a Telegram channel
Let's look at some non-obvious ways to promote a Telegram channel that can be used as additional ones.
Hidden advertising
It would be effective if a recognized expert in your field casually mentioned the channel in one of his publications. Of course, not every reader will fall for this, so the information in this community should be as relevant to the topic as possible.
In general, hidden advertising is often found on all popular services. Use different methods and achieve the greatest effect.
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