Instagram carousels vs other formats

[Dimaeiya333]

Carousels have become a powerful tool for brands to tell their stories. In fact, various studies have shown that Instagram carousels, as part of companies' marketing strategies, can generate more benefits compared to other formats such as still images or videos. Below, we offer more details:

Higher participation and engagement rate
The average engagement rate per Instagram carousel post is estimated to be 1.92% , which is higher than the average engagement rate for regular images (1.74%) and videos (1.45%) . This means that users engage more with Instagram content that contains multiple images or videos, rather than viewing just one piece at a time.

And while Instagram carousels have the highest engagement rate, they only account for 19% of Instagram content . This shows that most marketers are still not leveraging the power of carousels to engage their target audiences on Instagram.

You might be interested in: How to improve engagement rates on Instagram in 2023?

More engagement from the audience
Carousels allow users to share up to 10 images or videos in a single post. This feature helps to capture people’s attention for longer. In fact, it has been found that using all 10 slides in a carousel post can increase engagement rates by over 2% ​.

By providing this more interactive user experience, the carousel format is certainly a good idea for brands to increase the likelihood of getting comments, likes, and shares on their posts. Indeed, a study by Socialinsider found some interesting data, including that Instagram carousels have a 10% higher response rate than single image posts.

Increase profile visibility
Instagram has adjusted its algorithm to show carousels in users' news feeds for a longer period of time. This means that carousels can appear in followers' news feeds multiple times, increasing the likelihood of engagement.

Telling brand stories
One of the great benefits of creating your own carousels for product recommendations or simply sharing key messages about your brand is that you have more space to tell your stories. The carousel format invites people to swipe left and continue exploring your post to the end. This action can increase the engagement rate from 1.83% to 2% ​.

Recommended Reading: How to: Product Placement on Instagram

How do influencers use carousels to communicate?
For influencers, carousels are a useful tool to communicate with their followers audit directors auditors email database In general, they use this format to create more attractive content that can vary according to the category or market niche in which the creator works.

For example, when brands establish collaboration agreements with influencers, they can create carousels to explain the advantages of a certain product or offer tips on how to use it better. In the case of fashion influencers, most of them use carousels to show off their outfits, which turns out to be an important showcase for brands in the sector that want to increase their sales. That content creator can tag the brand and share the reference of the garment with their community, making that product potentially go viral .

You might also be interested in: Influencer Marketing Guide for Fashion Brands

Influencers who create vlogs can post a series of images that recount a day in their life, detail a transformation process, or show the stages of a personal project. This can give followers a more intimate view of their lives and connect them more deeply with their content. Precisely these bonds and relationships of trust are what allow brand or product recommendations made by content creators to have the expected effect on audiences, and translate into greater sales opportunities and brand positioning.

We recommend you read: How to measure the impact of influencer marketing on sales