For a better visualization of brand personality and the relationship that obviously exists between it and archetypes, below is a list of various examples. You will see the surprising relationship and see for yourself that it really exists and, above all, that it works.
The Innocent
Innocent brands are direct and uncomplicated , seeking to sell simplicity.
Yoigo.
Airing.
Haribo.
Nintendo.
The Hero
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Hero brands always seek to show that they have unique skills or qualities, as well as that they are capable of doing anything , accompanied by an air of superiority. In addition, they convey an idea of triumph.
Red Bull.
GoPro.
Nike.
The Ordinary Man
They are not at all extravagant brands that simply seek to be part el salvador whatsapp number database of our daily lives . They are honest, and they are proud of their ethics and their way of doing things.
Muji.
Ikea.
Dove.
The Protector
Brands with this personality seek to be a kind of shield against danger and protect their customers and their families.
Sanex.
Danone.
Volvo.
The Creator
Creative brands like to try new things, and they represent a tool for their customers to express their creativity and imagination .
Lego.
Adobe.
Apple.
The Explorer
An explorer brand loves freedom and wants its customers to discover the world for themselves and live new and exciting experiences.
Jeep.
AirBnB.
The North Face.
The Rebel
These brands are independent and radical , and position themselves as an alternative to the mainstream.
Harley Davidson.
Diesel.
The Lover
Brands that are based on this archetype are passionate and create a lot of attraction. They seek to become an object of desire, giving a lot of importance to the aesthetic part of their products and services .
Nespresso.
Victoria's Secret.
Valor Chocolates.
The Magician
These are brands that seek to create something special. They are charismatic, visionary, transformative and inspiring .
Pixar.
Disney.
Axe.
The Leader
Leading brands convey a sense of power . They like to be in control, promote stability and order, and are not driven by emotions.
Amazon.
Hugo Boss.
Microsoft.
The Jester
These brands are playful, spontaneous and use humor .
Ben & Jerry's.
Skittles.
Fanta.
The Wise Man
They are brands that seek the truth above all else , which is why they become reliable sources of information, offering knowledge and continuous learning.
CNN.
Google.
TEDx.
This methodology turns out to be truly inspiring, as it is an art to identify which one is the most suitable for developing and positioning your brand.
You just have to recognize which one best fits the feeling you want to convey and which one could make you connect better with your target audience . Also think about your competition, and if you can identify any of these archetypes in them.