"Kill your darlings" and redouble your efforts

[shaownhasan]

Most marketers never stop any activity—they bolivia b2b leads keep adding more tactics without evaluating which ones are effective.

Noah says the key to success is identifying 1-2 marketing channels that really drive results, then doubling down on those channels while eliminating others. It’s hard because we think, “Well, it’s still kind of effective.” But if you focus your time, money, and creative energy entirely on the areas that are already converting the most, that small return can turn into 10 times.

It’s crucial to be disciplined, look at everything you do, and “let go of the projects you love” (even those you “keep doing” that don’t work out well). Keep only the projects that contribute the most to your key goals. At AppSumo, paid advertising and affiliate marketing perform far better than other programs, so the team focuses most of its budget/people there. They will still test new ideas, but on a smaller scale.

This framework should help you spend 80% of your resources on proven top campaigns and 20% on experimental new tests. Once you've scaled up what's already clearly working, you can conduct more experiments. With many emerging social/marketing platforms and new strategies, this optimization mindset is difficult to maintain. However, reviewing, stopping, and focusing on a handful of your most effective channels is critical to maximizing your results.